YOCTO

ABOUT YOCTO:

YOCTO is the Klaviyo Elite retention agency for fast-growing DTC and subscription brands ($5M-$150M, mostly US & UK). We own the whole retention side of a subscription P&L: subscription offers and plan structure, cancel-flow and dunning optimization, cohort LTV and payback analysis - plus the Klaviyo email and SMS programs that execute it, wired into Loop, Recharge, and Skio. One team runs the analysis and the execution.

CREDENTIALS:

• Klaviyo Elite Partner - the top partner tier, top 0.0025% of Klaviyo partners worldwide

• Platinum Tier Loop Subscriptions Partner

• Featured in Forbes, Fast Company, and Yahoo

• Creators of the LTV Parthenon: 3 pillars, 9 numbers that decide customer lifetime value

RESULTS:

• Gratsi, America's #1 boxed wine: -48% cancellations, +208% reactivations (Skio case study)

• Mira, the leading at-home fertility monitor: +252% email & SMS revenue in 6 months (Klaviyo case study)

• Healf, the FT's #1 fastest-growing company in Europe: 5x email revenue in 18 months

• Evereden, the premium family skincare brand: 8x subscriber growth in 3 months (Loop case study)

• ColonBroom, the viral gut-health brand: $1M per week from email

• BetterMe, the global health & fitness platform: +400% email & SMS revenue, built from scratch

WE DON'T DO AUDITS. WE DO STRATEGY ACTIVATIONS™:

You don't need another teardown telling you your welcome flow is missing a text. A Strategy Activation gives you a precise diagnosis of what's hurting LTV, a focused roadmap to your internal lifecycle KPIs this quarter, and a financial projection of the impact to expect - built by senior strategists, not juniors.

WHO WE WORK WITH:

Supplements and wellness, beauty and personal care, food & beverage, health tech, and subscription-first brands on Shopify and Shopify Plus - including complex multi-geo, multi-SKU catalogs.

ONGOING EXECUTION:

Lifecycle strategy, advanced Klaviyo flows, campaigns, creative (copy + design), segmentation & RFM, cohort analysis, churn and retention modeling, scientific A/B testing, deliverability optimization, subscription platform optimization (Loop, Recharge, Skio), SMS, WhatsApp, and direct mail.

ONBOARDING:

We onboard new brands twice per month (beginning & middle of the month). Use the form below to request a Strategy Activation.