Segmento is one of the fastest-growing email marketing agencies in Denmark. Based in Aarhus, Denmark, Segmento collaborates with companies of all sizes, both nationally and internationally, primarily focusing on some of the largest e-commerce businesses in Denmark.

Segmento’s unique approach to retention marketing provides a fresh and redefined way of working in this field, covering all aspects of the extensive retention marketing model: 

• Setting up and scaling Automation flows.
• Setting up targeted e-mail campaigns and crafting highly relevant campaign calendars and strategies for our clients.
• Crafting compelling copy and brand books for our clients.
• Crafting creative e-mail design and bridging the gap between brand and presence.
• Deliverability optimization.
• Optimizing leadgeneration, by working inside Klaviyo and outside Klaviyo with third-party tools, like Typeform and Octane.ai.
• Optimizing conversion funnels.
• Collecting data via. API and coding inside Klaviyo.
• Ongoing support and reporting.

With over 14 years of experience in the e-commerce sector and 5 years of expertise in email marketing, Christian, our CPO and Head of Email Marketing, has personally collaborated with over 100 Scandinavian brands, including Luksusbaby, Teeshoppen, Colorful Standard, Decofarver, Bahne, Hollywood Browzers, Red Office Konpap, and others—managing campaigns for a combined audience of over 2.2 million subscribers.

Christian has also been a speaker at Masters of Email Marketing in 2023 and at Email Summit—the largest email marketing conference in Europe—in 2024 and 2025 (upcoming)