Roswell NYC is a Webby Award-winning, Shopify Platinum Partner agency based in New York City. For over a decade, we've been helping mid-market and enterprise brands grow and evolve in the digital commerce space—both DTC and B2B. What sets us apart isn’t just our expertise, but our approach: we build intelligent, AI-enabled, conversion-first ecosystems tailored to each brand's unique DNA. From sleek UX and optimized architecture to retention strategies and media performance, we develop digital experiences that drive lasting impact and measurable results.

Our model is immersive and collaborative. We embed ourselves within our clients’ teams, acting as strategic partners—not vendors. Whether we’re replatforming an eCommerce site, scaling a paid media program, or developing a comprehensive retention roadmap, we work shoulder-to-shoulder with internal stakeholders to co-scope the opportunities and architect future-proof solutions. That means thinking not just about the next sprint or launch, but about what will sustain success across channels, quarters, and customer lifecycles.

As a Shopify Platinum Partner, we’re backed by one of the most trusted platforms in commerce—and we make the most of it. From subscriptions and loyalty to headless builds, custom apps, and AI-powered personalization engines, we leverage the right tech stack and partner integrations to help brands move faster and connect smarter. Always tuned into what’s next—from emerging AI tools to updates in Meta and Google’s algorithms—we ensure our clients don’t just keep up with change, they stay ahead of it.

Our cross-functional team includes best-in-class UX/UI designers, full-stack developers, media buyers, retention experts, strategists, and creatives who operate like an in-house growth team. Together, we’ve helped brands across industries—from luxury skincare to performance wear—optimize their funnels, exceed ROAS benchmarks, and create retention engines that scale. We’ve driven impressive results in Beauty, Fashion, Jewelry, Wellness, Luxury Goods, Home, and CPG, and our success stories speak for themselves.

At Roswell NYC, our mission is simple: build brands that last by helping them grow the right way. We don’t do cookie-cutter. We don’t chase vanity metrics. We build real value—rooted in strategy, amplified by AI and creativity, and proven by data. If you’re ready to scale smart and build something meaningful, we’d love to be your team.