Kate's journey into e-commerce began over a decade ago with an unlikely source of inspiration: angora rabbits. While raising these fluffy creatures, she taught herself how to market and sell their wool and yarn online—long before e-commerce became the powerhouse it is today. This hands-on experience became the foundation for both her own thriving business and her expertise in helping others navigate the digital marketplace.

At Penguin E-Commerce, Kate combines her Shopify and Klaviyo expertise to remove the stress of the internet for small business owners worldwide. She understands firsthand the overwhelm that comes with managing an online presence. Specializing in connecting e-commerce websites to essential platforms like Klaviyo, handling everything from initial setup and integration to email design, template layout, brand updates, troubleshooting, and a dashboard deep dive.

Kate's passion remains constant: helping small businesses succeed online without the technological overwhelm.