Thrivelia

THE MARKETING HOURGLASS

Every engagement runs on our published framework. Funnels end at the first purchase; the Hourglass treats it as the middle of the journey, with eight stages from Know to Advocate and equal architecture on both sides of the sale. It has reached over a million marketers, ships as a book, and is why client revenue compounds after order one.

DIAGNOSIS BEFORE SPEND

We never add flows, sends, or budget before we know where revenue leaks. Our audit scores 13 standard flows against peer-median benchmarks, maps deliverability and technical health, and catches the most common failure in mature accounts: routing fragmentation, multiple welcome, cart, and browse flows competing for the same customer. You get the revenue gap quantified, a conservative-to-opportunistic projection, and a 12-month roadmap sequenced by impact.

PROGRESSIVE PERSONALISATION

Personalisation should deepen with every order, not stay a static segment-and-send. Zero-party data personalises from day one. Architecture follows order-count economics: roughly 70% of churn happens between orders one and three, so early buyers get habit-forming journeys while proven customers get AOV expansion, VIP treatment, and custom scoring that routes the top 40% of customers to a human, every time.

AI-OPERATED DELIVERY

Diagnostics, custom RFM models, and cohort analysis run through Klaviyo MCP and Claude: senior-strategist judgement applied to your full account data at a depth manual agencies cannot reach. We have run Salesforce Marketing Cloud, Iterable, and Ometria at enterprise scale; we centre on Klaviyo because that is where the customer record lives.

NUMBERS THAT SURVIVE FINANCE

Everything we report is last-click, 7-day attribution. On one enterprise audit we corrected our own channel's reporting from ~$806K to ~$194K a month and rebuilt on real numbers. If the numbers are real, the budget survives.

RESULTS

Pulsetto: $300K to $1.4M monthly email + SMS revenue in under a year. Wilex: multi-language EU programme from zero to EUR 370K monthly. 50+ five-star partnerships at thrivelia.com.

WE LEAD WITH VALUE

Qualified brands receive a complimentary audit and a 12-month retention strategy mapped to the Hourglass. Yours to keep, with us or without us.

Founder Trayan Hristov is the author of the Marketing Hourglass, a Klaviyo guest author, and has keynoted DTC Summit New York, Berlin Ecom Expo, Ad World, Foundr, and Shoptalk. Fully remote team between London and Sofia. Klaviyo partner since 2020.