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Salty Sea Strategy

Salty Sea Strategy

Silver Advisor
Ecommerce Platform Expertise
  • Shopify
  • Shopify Plus
  • BigCommerce
  • Magento
  • Salesforce Commerce Cloud
Location/Region
  • North America
Service Capabilities
  • Implementation & Onboarding (Platform migration, Klaviyo implementation.)
  • Strategy & Consulting (Technology roadmapping, system integration planning, and Klaviyo + digital strategy.)
  • Technical Development & Design (Custom integrations, site development, and platform-specific design.)
  • Omnichannel Messaging (Lifecycle marketing across Email and Mobile Messaging (SMS, MMS, RCS, WhatsApp, Mobile Push)
  • Data & Analytics (Advanced Klaviyo Data Platform (AKDP/CDP) implementation, Marketing Analytics, and data/segmentation strategy.)
Language
  • English
Industry Specialization
  • Retail: Apparel & Beauty
  • Retail: Food & Beverage
  • Retail: Home & Electronics
  • Retail: Outdoor & Automotive
  • Retail: Subscriptions & Digital Goods
Brand Size (Annual Revenue)
  • $10M - $30M
  • $30M - $100M
  • $100M - $500M
  • >$500M
Scope of Work
  • Managed Services (Retainer): For brands looking for an outsourced team to handle ongoing, month-over-month execution
  • Project-Based (One-time): For brands looking for a defined scope of work with a specific start and end date
  • Consulting / Hourly: For brands that need expert advice or technical troubleshooting on an ad-hoc basis

Salty Sea Strategy is an independent, no-fee digital transformation advisory that helps brands navigate CX, data, AI, DXP, and martech. We offer right-sized recommendations through a curated ecosystem of 50+ technology and services partners.

Think of Salty Sea Strategy as a digital travel agency for your technology stack and initiatives. We advise 60+ enterprise brands on getting more from their customer data, personalization, and lifecycle marketing, and we help them choose and coordinate the right partners to make it happen. For brands on Klaviyo, that means connecting it to the rest of the stack and introducing the right implementation and retention agencies and partners when it is time to execute.

We don’t replace your Klaviyo agency. We help you evaluate and coordinate it alongside the other partners your roadmap needs, drawing on a network of 50+ technology and services providers. We bring 15+ years of hands-on experience across data, digital experience, and commerce.

Start with a free consultation. From there we can evaluate where we might be able to support you for RFPs, agency and vendor reviews, digital assessments, risk-free pilots, and fractional leadership, staff augmentation or other potential areas.

Where we help most: personalization, CDP, and customer data strategy; data consent governance and marketing data standardization; CRM, SMS, marketing automation, and loyalty; customer journey solutions, analytics, and experimentation; and AI readiness for marketing and CX.

For technology and services partners, we act as a trusted voice on the client side, facilitating warm introductions and advocating for the right fit so great solutions reach the teams that need them.

One relationship. New ideas for innovation. Helping brands reach new destinations.

Ready to connect with Salty Sea Strategy?