Ecommerce Platform Expertise
- Shopify
- Shopify Plus
- Magento
- WooCommerce
- Prestashop
Location/Region
- Europe
Service Capabilities
- Implementation & Onboarding (Platform migration, Klaviyo implementation.)
- Strategy & Consulting (Technology roadmapping, system integration planning, and Klaviyo + digital strategy.)
- Omnichannel Messaging (Lifecycle marketing across Email and Mobile Messaging (SMS, MMS, RCS, WhatsApp, Mobile Push)
- Data & Analytics (Advanced Klaviyo Data Platform (AKDP/CDP) implementation, Marketing Analytics, and data/segmentation strategy.)
- Growth & Acquisition (SEO, Paid Media, and Social-led subscriber growth.)
Language
- English
- Italian (Italiano)
Industry Specialization
- Retail: Apparel & Beauty
- Retail: Home & Electronics
Brand Size (Annual Revenue)
- <$1M
- $1M - $10M
- $10M - $30M
Scope of Work
- Managed Services (Retainer): For brands looking for an outsourced team to handle ongoing, month-over-month execution
- Project-Based (One-time): For brands looking for a defined scope of work with a specific start and end date
Klaviyo partner for fashion and lifestyle e-commerce in Italy
Piano MAKE is an e-commerce marketing agency based in Italy, fully remote, building growth systems for fashion and lifestyle brands. We work on three connected fronts: multichannel advertising, CRM and retention, AI automation.
What we do on Klaviyo
- Account audit: deliverability, list health, consent, data sync from Shopify or WooCommerce.
- Core flows: welcome, browse and cart abandonment, post-purchase, win-back, back in stock — built and tested one at a time.
- Segmentation and campaigns: RFM segments, editorial calendar, A/B tests on subject, content and send time.
- Sign-up forms that grow the list without giving margin away in discounts.
- Multilingual setups for brands selling in Italy and abroad.
- Reporting that reads Klaviyo revenue against real store revenue, not only attributed revenue.
How we work We start from data: every flow has a goal, a metric and a review date. Email is planned together with Meta and Google Ads, so a customer who clicked an ad gets a consistent message in the inbox. Once the setup is live, we either hand over the documentation so your team can run it, or keep running it for you.
- Who we work with Fashion, accessories and lifestyle brands on Shopify and WooCommerce: founders who need a first serious CRM setup, and established brands that want more from the list they already have.