- Canada, Ontario, Toronto
- Shopify
- Shopify Plus
- North America
- Implementation & Onboarding (Platform migration, Klaviyo implementation.)
- Technical Development & Design (Custom integrations, site development, and platform-specific design.)
- Omnichannel Messaging (Lifecycle marketing across Email and Mobile Messaging (SMS, MMS, RCS, WhatsApp, Mobile Push)
- Data & Analytics (Advanced Klaviyo Data Platform (AKDP/CDP) implementation, Marketing Analytics, and data/segmentation strategy.)
- AI Strategy & Automation (AI planning & management, AI audits, and AI workflow optimizations.)
- English
- Retail: Apparel & Beauty
- Retail: Food & Beverage
- Retail: Home & Electronics
- Retail: Subscriptions & Digital Goods
- Hospitality: Food & Beverage
- <$1M
- $1M - $10M
- Managed Services (Retainer): For brands looking for an outsourced team to handle ongoing, month-over-month execution
- Project-Based (One-time): For brands looking for a defined scope of work with a specific start and end date
Klaviyo Platinum Partner in Toronto for founder-led Shopify and Shopify Plus brands. Editorial email & SMS for cult and celebrity DTC labels — Boy Smells, Little Saints, Matty's World, Rainbo. Six to eight brands at a time. Retention is all we do.
About us
Nudge Studio is a Toronto-based Klaviyo Platinum K:Partner and boutique retention studio. We design email and SMS programs for founder-led consumer brands and the celebrity DTC labels sitting next to them on shelves — including Boy Smells, Little Saints, Matty's World, and Rainbo. Six to eight brands at a time. Retention is the only thing we do.
Who we work with
Founder-led and celebrity DTC brands on Shopify and Shopify Plus, from emerging brands at $100K+ in monthly revenue to scaled brands doing $1M+ per month. Selected partners: Boy Smells, Little Saints, Matty's World, Rainbo, Calirosa, Oishii, Matheson Cookware, Mother Root, Graymatter, Sidia, Sero, Sacred Farm Apothecary.
What we ship
- Lifecycle architecture: journey mapping, segmentation, and retention audits with revenue forecasts before launch.
- Brand-native creative: email, SMS, popup, and landing design that looks like the brand, not a template.
- Editorial copy and voice systems for brands that care how they sound.
- Klaviyo at the API level: custom events, profile properties, server-side integrations, A/B testing, deliverability monitoring.
Selected results
- Rainbo: +53.9% BFCM revenue YoY, 31% email and SMS share of revenue.
- Boy Smells: 46% email and SMS share of revenue, hero-product retention.
- Matty's World: +221% list growth in 90 days, brand-relaunch without a discount.
- Little Saints: subscription portal redesign, online business doubled YoY.
How we're different
We're a founder-led Klaviyo agency ourselves — a boutique Klaviyo agency of six to eight engagements at a time, with a senior partner on every account. Most retention agencies sell a calendar; we sell a system. No SDR, no junior turnover. 22-month average client tenure. 92% retainer renewal.
Specialties
As a Klaviyo agency in Canada, we specialize in email and SMS marketing for Shopify and Shopify Plus brands; Klaviyo replatforming and migrations from Mailchimp, ActiveCampaign, Drip, and legacy Klaviyo accounts; deliverability — DMARC, DKIM, SPF setup and inbox-placement testing across Gmail, Yahoo, Outlook, and Apple Mail; no-discount BFCM and Black Friday strategy; editorial-led email design for founder-led and celebrity DTC.
The Studio
Founded in 2021 by Leo Gubbins, a Klaviyo expert in Toronto. Klaviyo Platinum Partner (Advisor track), Shopify Partner. Based in Toronto, Canada — serving brands across Canada, North America, and the UK.