Melrose Agency

At Melrose Agency, we help ecommerce brands grow through strategic, design-led email marketing that feels considered, commercially grounded, and aligned with the brand behind it.

As a Klaviyo Partner, we specialise in building and managing lifecycle marketing systems for Shopify ecommerce brands across Australia, New Zealand, and internationally. From automated flows and campaign strategy to segmentation, retention, SMS, and email design, our approach is built around long-term growth rather than short-term spikes.

We work closely with fashion, lifestyle, wellness, and premium ecommerce brands looking to scale sustainably while maintaining a strong brand experience across every customer touchpoint.

Our services include:

• Klaviyo email marketing strategy
• Ecommerce email campaigns
• Automated email flows
• Abandoned cart and browse abandonment flows
• Post-purchase and winback flows
• Subscriber growth and list strategy
• SMS marketing
• Email design and copywriting
• Shopify and Klaviyo integration support
• Retention marketing strategy

Rather than relying on templated approaches, we focus on building tailored lifecycle systems designed around customer behaviour, creative direction, and commercial performance.

Our work has helped ecommerce brands:

• Increase Klaviyo-attributed revenue by 348%
• Grow email revenue 51% year-over-year
• Build email channels contributing 30–40% of total store revenue
• We believe great email marketing should do more than drive clicks. It should strengthen customer relationships, elevate the brand experience, and create sustainable growth over time.