Joy Joya Inc

Joy Joya is a founder-led email and SMS agency helping women-focused, product-based ecommerce brands turn one-time buyers into repeat customers. Founded in 2016 by Laryssa Wirstiuk - with 15+ years of marketing experience - we specialize in retention strategy and execution for established brands doing $3M+ in annual revenue.

We build and manage full lifecycle email and SMS programs: strategy, flows, campaigns, segmentation, list health, creative, and ongoing optimization. Every engagement starts with an Email Revenue Roadmap - a careful look inside the Klaviyo account to find what's working, what's not, and where the real revenue opportunities are. Then we build it with you. Same team that makes the plan makes the program.

Our work spans welcome and abandon flows, post-purchase nurturing, winback, campaign planning and execution, deliverability, list growth, segmentation strategy, and post-click ecosystem alignment. We treat Klaviyo as the infrastructure for the entire retention channel, not just a sending tool - which means we care about data, behavioral triggers, and how email and SMS connect to the rest of the customer journey.

Results from recent engagements include a 98% increase in email revenue after cutting list size by 90% and rebuilding deliverability, a 381% lift in attributed conversions through smarter flow refinement, and email revenue contribution reaching 70% of D2C sales through strategic lifecycle marketing. We focus on outcomes retention can directly impact - flow performance, revenue per recipient, repeat purchase behavior - and we're honest about what we influenced and what we didn't.

Our best-fit clients are women-focused ecommerce brands with 30k+ subscribers and active paid acquisition who want a retention partner that thinks carefully about their business. They're tired of agencies that wing it, and they want someone who takes the results as personally as they do.

Joy Joya is a small, senior team - strategy, copy, design, and operations under one roof. No layers of account managers. No handoffs to juniors. Every engagement runs through Laryssa's strategic lens, and the team is built to deliver work that's careful, on-brand, and tied to how your business actually makes money. We also offer white-label email and SMS services for agencies.

No canned playbooks. No darts at the wall. Just intentional retention marketing from a team that takes it as personally as you do. We can't wait to meet you!