Unlike generalist agencies, we specialize in cannabis-specific segmentation that goes far beyond basic demographics. We build segments layering product category, subcategory, brand preference, potency, hybridization, and SKU-level parameters - so every email is relevant to the customer receiving it.
We deliver:
• Full email program management - flows, campaigns, templates, copywriting, and optimization - replacing the need for an in-house email marketing hire
• Cannabis-grade segmentation - targeting built on how dispensary customers actually shop, not generic ecommerce assumptions
• Results - we took one client from $0 to $75,000 in email automation revenue and helped another increase open rates from 20% to 50% after migrating to Klaviyo
SERVICE OFFERINGS
☑ Email Marketing Strategy & Management
☑ Flow Development & Optimization
☑ Campaign Management (up to 5 campaigns/week)
☑ List Segmentation & CRM Strategy
☑ Cannabis-Specific Segmentation (product category, potency, brand, hybridization)
☑ Deliverability Optimization (SPF, DKIM, DMARC, list hygiene)
☑ Klaviyo Account Audits & Migrations
☑ Platform Migration (Alpine IQ, Mailchimp, etc. to Klaviyo)
☑ Email Template Design & Copywriting
☑ A/B Testing & Performance Analytics
☑ List Growth & Capture Optimization
☑ Weekly Performance Reporting & Dashboards