Fabrik

Fabrik is a unified Growth Studio™ partnering exclusively with premium fashion footwear and sports brands across the UK, EU, and Middle East.

Retention is not a channel. It is your profit engine.

We integrate Klaviyo into a connected growth system, aligning email, SMS, WhatsApp, paid media, Shopify Plus, content and media, wholesale distribution, physical retail, and go-to-market expansion into one accountable strategy.

We represented Klaviyo at ShopTalk Luxe 2026, reinforcing our position as a trusted retention partner within the premium fashion space.

Lifecycle & CRM Built for Fashion

Premium brands operate around seasonal drops, collection launches, controlled distribution, and margin protection. Your retention strategy must reflect that reality.

We design advanced lifecycle systems that increase repeat purchase rate, grow lifetime value, and stabilise revenue across multiple markets.

Full-Scale Klaviyo & CRM Management

Strategy & Architecture

• Full account audits and revenue opportunity mapping
• Customer lifecycle mapping and advanced segmentation
• Predictive audiences and behavioural targeting
• CDP strategy to unify eCommerce, retail, and wholesale data

In the Middle East, retention requires more than email. WhatsApp is a critical revenue driver, and CDP infrastructure is essential for unifying customer data across online and physical retail. We build region-specific CRM systems designed for real purchasing behaviour in the GCC.

Flow Development & Optimisation

• Welcome and onboarding
• Abandoned cart and browse abandonment
• Post-purchase and cross-sell
• Replenishment and winback
• Product drop and VIP early access
• Multi-market localisation

Campaign & Channel Execution

• Seasonal content calendar planning
• Collection and launch campaigns
• Email, SMS, and WhatsApp integration
• Creative direction, design, build, and QA

Performance & Growth

• Structured A/B testing roadmap
• Conversion-focused template optimisation
• Deliverability and compliance management
• Monthly and quarterly commercial reporting
• LTV tracking and revenue forecasting

Because we also manage digital marketing, content and media, Shopify Plus builds, wholesale management, physical retail, and go-to-market strategy, your retention program aligns with acquisition, inventory, retail activations, and international expansion.

One team. One agenda. Yours.

Fabrik. Built to scale beautifully.