Elephant Room

About Us

Founded in 2014 and based in Sydney, Australia, we are a team of 35+ experts dedicated to helping growing DTC and omnichannel retail brands scale through performance marketing and retention strategy. By seamlessly blending technology, creativity, and data, we craft strategies that drive measurable commercial impact.

We believe that true success doesn’t happen in isolation—when executed with precision, the whole is always greater than the sum of its parts.

Specialising in the key pillars that drive the greatest growth, our offering is carefully crafted to focus on best-in-class platforms, methodologies, and technologies.

• Acquire: Acquire new customers online and offline through paid or programmatic media channels such as search, social and digital out of home
• Retention: Maximise customer lifetime value with pre and post-purchase activities through email/SMS marketing, loyalty/referral programs.
• Measure: Scientific insights and data solutions across performance media, customers, orders and products that help you scale successfully.

CRM Klaviyo Growth Plans

Our Klaviyo Growth Plans support clients with a range of strategies to increase customer lifetime value. Our deliverables include Klaviyo audits, flow/automation strategies, deliverability, segmentation strategies, template design and implementation, campaign management, reporting, analytics and omni-channel strategies and integrations.

Platform and Data Migrations

We handle complex migrations between marketing platforms, ensuring your customer data, segments and templates transition smoothly with minimal disruption to your marketing operations. Our methodical approach preserves data integrity while setting you up for future growth on Klaviyo.

• Platform Assessment - Thorough evaluation of your current setup to identify all critical components for migration.
• Customer Data Transfer - Secure movement of customer profiles with their complete deliverability status.
• Segment Preservation - Careful recreation of your valuable customer segments and list structures or establishing a new structure for changing needs 
• Template Implementation - Thoughtful rebuilding of your email templates with opportunities for enhancement or building new templates to provide fresh direction. 
• Migration Verification - Comprehensive testing to ensure all systems function properly post-migration.