- United States, Florida, Pembroke Pines
- Puerto Rico, Guayama, Guayama
- Shopify
- Shopify Plus
- North America
- Implementation & Onboarding (Platform migration, Klaviyo implementation.)
- Strategy & Consulting (Technology roadmapping, system integration planning, and Klaviyo + digital strategy.)
- Omnichannel Messaging (Lifecycle marketing across Email and Mobile Messaging (SMS, MMS, RCS, WhatsApp, Mobile Push)
- Data & Analytics (Advanced Klaviyo Data Platform (AKDP/CDP) implementation, Marketing Analytics, and data/segmentation strategy.)
- Customer Service & Support (CX) (Customer Hub implementation, Helpdesk management, and Customer Agent training & management.)
- English
- Spanish (Spain) – Español (España)
- Spanish (Mexico) – Español (México)
- <$1M
- Project-Based (One-time): For brands looking for a defined scope of work with a specific start and end date
- Consulting / Hourly: For brands that need expert advice or technical troubleshooting on an ad-hoc basis
25+ Years Helping Shopify Brands Turn Klaviyo Into a Revenue & Retention System
All About Email Marketing helps Shopify brands build smarter retention strategies using Klaviyo email and SMS marketing.
Founded by Alexandra Palau, a 3x Klaviyo Champion with 25 years of experience, we focus on creating customer journeys that drive repeat purchases, increase customer lifetime value, and support long-term growth.
Our approach goes beyond “sending emails.” We help brands connect campaigns, flows, segmentation, loyalty, SMS, and customer behavior into a retention system designed to support the full customer journey.
Services include:
• Klaviyo strategy and optimization
• Lifecycle and retention marketing
• Flow audits and builds
• Campaign planning and execution
• Segmentation strategy
• Deliverability support
• Klaviyo consulting
• Fractional CRM and retention strategy support
We work closely with Shopify brands and agencies that want a more strategic approach to retention marketing, customer experience, and lifecycle growth.