Mention Me
Mention Me helps brands harness the exponential power of their fans.
Support Email: partnerships@mention-me.com
About Mention Me
Mention Me empowers brands to harness the exponential power of fans through referral.
Since 2013, our unique Referral Engineering® approach has delivered more than 4.5m referrals totalling USD $1.5bn in revenue for 450 brands, including Charlotte Tilbury, Farfetch, Nutmeg, Pret a Manger and Puma.
We make brands think advocacy-first by turning referral into a strategic acquisition channel that enhances wider marketing activity and the customer experience. This vision is supported by our fast-growing partner network, which includes Klaviyo.
Backed by Octopus Ventures and Eight Roads, we’ve raised $32 million in funding since 2018.
"After nine months of strategic optimisation, our growth began exploding. The ROI of referral is competitive with our other paid marketing channels. And this is just the beginning. Mention Me adds a new level of data and insights. It gives us a valuable holistic view of our customers. With a fraction of budget, MM delivers strong revenue and invaluable insights. It’s absolutely been a wise investment for PUMA."
Mention Me and Klaviyo
Our integration feeds Mention Me’s first-party referral data into Klaviyo in real-time, so you can identify your current and future brand advocates.
With our mutual client Wild (case study attached below) our integration:
- Added 47,265 new contacts to Wild's database (a 27% increase), with 19% (9,134) opting in to marketing from Wild
- Increased conversion rate by 17% and decreased CPA by 15% on paid social through targeting referrer lookalike audiences
- Increased AOV by 5%
- Driven a 59% open rate and 7% click rate for reminder emails to referrers
Use cases
- Acquire high-value new customers
Referral Engineering™ outperforms ‘simple’ referral systems, increasing customer acquisition by up to a third. Referred customers spend 11% more on their first order and are 5x more likely to refer others.
- Propensity to Refer
Using our AI model, MM can identify a customer's propensity to refer. If a customer has a high propensity to refer, we'll promote referral, if they have a low likelihood to refer, we can test different messages- including the option to opt into newsletter, leave an NPS score or discount off next order - to drive the next best action to ensure that customer comes back, spends more and in the long run becomes an advocate of the brand who shares with their friends.
- Our platform builds a 1st party relationship with your customers
Our platform gathers 1st party data, allowing you to see the true lifetime value of a customer and, a customer’s propensity to refer. Our integration into Klaviyo presents opportunities to leverage this data across your other marketing channels and create highly personalized experiences.
- Unique Name-sharing channel
Mention Me offers a unique name sharing channel which enables brands to seamlessly convert customers' everyday conversations about brands into new customers. Instead of having to find a link to share with friends (we also over 20 offer link-based sharing channels) customers can simply tell their friends to type in their name at checkout for them to both get a reward.
- AB testing by cohort
Our platform is a AB testing ad segmentation platform. We segment our clients customers into cohorts and AB test variations of the programme simultaneously in order to understand what resonates with those customers to optimise the number of referrals. We test everything from the incentives, copy, imagery, sharing channels and more to understand what makes your customers tick to engage them in the best way.
- Access Referral Marketing Experts
Our Referral Engineers work with you to augment and deploy your creative referral ideas. They build powerful optimisation plans based on unrivalled data-driven insights and experience.