charles

Leading European WhatsApp Business Solution Provider and Meta Partner, based in Berlin. Our WhatsApp platform is loved by marketing and CRM teams of consumer brands like ABOUT YOU, WWF and SNOCKS.

We drive new revenue, higher retention and interactive customer experiences. Rather than replace your existing marketing channels, we aim to complement them with the extra reach and richness of WhatsApp.

Our core features are:

• Journeys: automate WhatsApp campaigns on a large scale – like WhatsApp product finders and Black Friday sales
• Campaigns: send outbound marketing messages to your customers, and track responses
• Conversations: manage WhatsApp chats across teams, reply instantly to customers, drag and drop products and send links to prefilled carts

We believe it’s better to have a conversation. So let’s talk?

charles and Klaviyo are two major players in marketing software and automation. They joined forces in August 2023 to help CRM teams reach new heights by bringing together their WhatsApp and email channels in the first major integration of its kind in Europe.

Uniting data, contacts and functionality, this integration helps brands get more from the customers they already have – to grow long-term revenue, build stronger relationships and enjoy a more cohesive and powerful marketing mix.

Key benefits of the charles x Klaviyo integration include:

• Grow customer loyalty: the more touchpoints, the more chances to (re)convert customers. Brands that add WhatsApp to email see a CLV uplift of 25% (vs email alone).
• Boost channel ROI: orchestrate automation and audiences across charles and Klaviyo to increase reach, while decreasing campaign costs. How? With more customer data, you can send hyper-targeted messages at scale.
• Convert more customers: WhatsApp is an interactive channel that enables personal, creative and highly engaging campaigns. The data you collect through customer responses can then be used to enrich your email and WhatsApp CRM strategy to achieve higher conversion rates.