AdRoll
Create, manage, and analyze your display, Facebook, Instagram, Pinterest, TikTok, and email campaigns from a single platform. AdRoll helps marketers do more with less.
Developed by: AdRoll
Support Email: partnerships@adroll.com
About AdRoll
AdRoll is a marketing and advertising platform that helps ecommerce brands grow revenue and save time on one streamlined platform. Make web ads, social ads, and email work together and more effectively run, measure, and optimize your marketing efforts.
Powered by industry-leading automation and personalization, the AdRoll platform's machine learning analyzes real-time advertising data to drive traffic and sales.
AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 140,000 brands since 2006.
AdRoll and Klaviyo
The AdRoll + Klaviyo integration enables you to to sync your Klaviyo lists and segments with your AdRoll account to dynamically target your subscribers with personalized web ads. This direct connection allows you to:
- Increase return on ad spend (ROAS) by targeting highly-qualified buyers to drive higher conversions.
- Improve the customer experience with consistent, tailored messaging across channels.
- Save time by automatically keeping advertising audiences up to date — no more manual list uploads.
- Glean insights with cross-channel reporting to understand how your campaigns work together.
Media
Use cases
- Retarget your site visitors and cart abandoners
When 97% of first-time visitors don’t purchase and over 88% of shoppers abandon their carts, retargeting ads coupled with email + SMS campaigns help turn browsers to purchasers.
- Cross-channel targeting
Meet customers throughout their shopping journey. Target Klaviyo subscribers with relevant ads to reinforce your campaign message with similar CTAs.
- Reward high-value customers with special offers
Leverage your loyalty integrations to serve ads to your best customers with exclusive promotions and rewards.
- Convert 1-time shoppers to product subscribers
Using your subscription integrations, create segments of 1-time purchasers and target them with ads to become subscribers for increased lifetime value.
- Segment your customers to highlight relevant products
With customer data from quiz tools, serve ads that complement your email + SMS campaigns highlighting products that fit their needs. Expand your reach with ads for customers who opt in for back-in-stock and wishlist notifications.
- Turn customer service touch points into sales
With customer support tools, nudge customers with ads who have inquired about products but haven’t purchased yet. Promote sales or new product launches to upsell customers who had positive support experiences.