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Recharge helps brands increase AOV and LTV while turning shoppers into loyal long time customers.

About Recharge

Our mission is to empower store owners to rapidly grow their businesses through lasting relationships with their customers. We created the leading subscription payments platform designed for Shopify merchants to manage dynamic recurring billing. Recharge is trusted by over 10,000 businesses including Hubble Contacts, Lola, Dr. Axe, Bulletproof Coffee, Soylent and more.

We raised a total of $277M in funding, most recently $227M during our Series B backed by Summit Partners, ICONIQ Growth, and Bain Capital Ventures.

The new updates around Klaviyo & Recharge unlock extremely powerful tools for our email marketing campaigns. These enhancements will have a huge impact on our clients leveraging Recharge & Klaviyo to provide highly targeted campaigns and allow us to better support our clients in mitigating subscriber churn, supercharging AOV with product add-ons, and increasing LTV with abandoned cart and canceled subscriber win-back campaigns.
Yaseen Shurbaji, Co-Founder at Prismfly

Recharge and Klaviyo

Respond to key customer lifecycle subscription events in real time such as Started Checkout, Started Subscription, Order upcoming, Subscription Canceled, and more.

Use the events along with custom property data directly from Recharge to increase AOV, LTV, and customer retention by:

  • Welcoming customers when they start a subscription and including a one time product cross sell Quick Action link
  • Winning back customers who cancelled their subscription by adding easy to access custom discounts
  • Recovering abandoned carts and turning shoppers into loyal customers
  • Customizing emails by adding product images of upcoming orders and embedding dynamic data into your emails

Use cases

  • Win back lost sales

    Win back lost sales with automated abandoned cart emails.

  • Update segments automatically

    Perform advanced segmentation using Recharge custom properties in order to leverage targeted campaigns.

  • Sync Klaviyo with Facebook

    Sync your Klaviyo segments with Facebook Custom Audiences to find new customers or win back lost customers.

  • API

    Track new and cancelled subscriptions along with started checkout events for both new and existing customers using the Klaviyo API key.

  • Increase AOV using Quick Actions

    Use our Quick Action URLs to increase average order value by sharing one time products through an easy to add link.

  • Create emails flows leveraging Recharge metrics

    Create custom email flows leveraging our Recharge metrics that are triggered in realtime to Klaviyo.