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Middle
Middle helps you and your customers connect apps so you can focus on making your product and service great instead of building integrations.
Categories
Customer Journey Optimization, Data Management/Analysis, Other
Resources
Integration
Developed by: Middle
Support Email: support@middle.com
About Middle
Middle is a flexible integration platform as a service (iPaaS) for marketing agencies, enterprises and SaaS companies. Use out-of-the-box integrations in our catalog, customize them to your exact requirements, or add your own private apps. Predictable pricing and no limits, other than what your provisioned hardware can handle.
Middle and Klaviyo
The Klaviyo and Middle integration allows brands to add, update and remove contacts from a Klaviyo list, along with sending track events to automate marketing via Klaviyo.
With Middle’s low-code workflows, you can connect your systems to Klaviyo without having to code.
If you do have a development team, Middle’s Klaviyo app provides the foundation for you to extend the connector’s current functionality yourself by providing access to edit the integration code.
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Integrate to Klavyio with Middle
Use cases
- Add or update profile to list
Add or update a profile in a Klaviyo list depending on any segmentation criteria provided by your POS system or business CRM.
- Send track API event
Trigger events in Klaviyo such as sending an email when someone makes a purchase or when it’s their anniversary date at a business.
- Remove profile from list
Remove a profile from a Klaviyo list when someone no longer meets an audience’s criteria or opts out of marketing communications.