Developed by: Klaviyo

About Google Ads

Reach new customers and grow your business with Google Ads, Google's online advertising program.

Google Ads and Klaviyo

Klaviyo has partnered with Google Ads to make it easier for ecommerce brands to target more highly-qualified buyers through a direct integration. With data privacy restrictions intensifying, paid advertising becoming more competitive, and advertising cookies falling out of favor, the ability for brands to leverage their first-party data––the data their buyers are willingly giving them––is becoming increasingly important. This new integration allows brands to sync valuable first-party data, like Klaviyo segments and lists, directly into Google Ads, enabling brands to further optimize their paid marketing strategy. 

With this integration, brands can now leverage Klaviyo data on browsing activity, purchase activity, predictive analytics, message engagement and more, to power targeted ads across Google’s channels.

Use cases

  • Retargeting

    Retarget existing customers who haven’t made a purchase in a while, have items left in their cart, would be interested in cross-sell / upsell products, etc.

  • Drive new traffic

    You can leverage this integration to find your next best customers. Just build a Klaviyo segment of your current VIP customers, and then use Google’s Similar Audiences to get your brand in front of new shoppers.

  • Filter audiences

    Create exclusionary segments to ensure you’re not showing ads to recent customers, those who have items in their cart, or those who are actively engaging with your owned channels.

  • Power more personalized advertisements with Google Ads

    Deliver more personalized retargeting advertisements to drive higher conversions with existing customers and attract new customers with Google’s similar audiences.

  • Save time with Google Audiences that are always up-to-date

    Our Google Ads integration allows you to sync Klaviyo segments, meaning your Google Audiences are always up-to-date, without requiring any manual importing or exporting of CSVs.