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Centra

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Centra is the only e-commerce platform purpose built for fashion and lifestyle brands.

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Developed by: Centra

Support Email: support@centra.com

About Centra

We embrace brands' specific complexities around things like channels, sizes, promotions and localisation and turn them into our product road map. 

Technically, Centra is an API-first, composable, SaaS platform with a native best-in-class core combined with best-of-breed integrations for all other client needs.

Centra - one setup to rule them all

Centra clients only need one Centra setup to run all stores, markets, D2C, wholesale, outlets etc. This means only one upload and one platform per product, only one store for all markets and only one platform for all operations. This also means far fever headaches and maintenance with retrofit industry-agnostic platforms.

Native best-in-class functionality

Centra allows brands to focus on the customer experience and merchandising and has native business critical functionality for fashion and lifestyle brands:

  • Product Information Management (PIM)
  • Order Management
  • Tax Engine
  • Promotion and voucher engine
  • Localisation of sizes, pricing, language etc.
  • Digital Wholesale

Why more than 300 brands already chose Centra?

  • Only one setup to run stores, markets: D2C and B2B
  • International by default, unlimited warehouses, currencies, price lists etc.
  • Unlimited localisation: local language, images, sizes, prices etc.
  • Flexibility = no lock-in means fast time-to-market for new initiatives/experiments
  • Build pixel-perfect sites: pick any design, CMS etc.
Klaviyo is saving us so much time and money on resources – staff are expensive in Sweden!
Zelia Webster, Head of CRM at Stronger

Centra and Klaviyo

Centra + Klaviyo = Supercharged ecommerce

Centra x Klaviyo is a perfect marriage and enables e-commerce brands to supercharge their customer experience find new revenue and increase customer lifetime value.

Centra x Klaviyo is global by default

Everything is configured in one Klaviyo account and this means:

  • Multiple Currencies
  • Multiple Languages
  • Multiple Stores
  • Multiple Warehouses

Centra x Klaviyo includes historical sync

Choose how much historical data to sync, including: Placed Order, Ordered Product, Confirmed Order, Cancelled Order etc.

Centra x Klaviyo includes transactional emails (and re-sending!):

Benefit from all those transactional emails, including: Reset Password, Created Account, Shipping Update, Gift Certificate etc.

Centra x Klaviyo includes the full product catalogue

Receiving Realtime updates all via API, Back in Stock enabled and both Multilingual and Multi Currency

Centra x Klaviyo includes newsletters

Subscribe at checkout (email only), Synchronise unsubscribes, Historical import of Newsletter subscribers

Use cases

  • Stronger Label

    Stronger used Instagram to fuel the growth of its subscriber base, but email performance declined as the list expanded. Its activewear sells in 100+ countries so the brand needed to be able to personalise email and localise the content to convert more sales. Today, email drives 20% of revenue for the brand.